As marketers have become increasingly disenchanted with traditional “shotgun” mass-media approaches to reaching customers, database marketing has emerged as the answer to marketers’ woes. Therefore, Mabrook connects consumers with information and offers relating to their specific interests.

Mabrook is a data base collector thanks to its various short projects where information is gathered through online competitions and games. With a database of 500 000 emails, Mabrook is one of the leading marketing database in the Middle East

Mabrook retrieves all the data received and administers the data processing support to a marketing database. Therefore the task of building and maintaining a database is placed with experts.

Database marketing consists of the gathering and processing of consumer data to aid in the direct marketing of products. Managing information is vital to understanding a company’s prospects, leads and customers.

Building a marketing database is one of the most daunting challenges a direct marketing organization can face. The need for such a database is essential because a marketing database contains information essential to all departments: from sales to marketing; from customer service to finance – to the entire business. In other words, Database marketing supports a variety of business processes. It involves transforming a database into business decisions.

But it is time consuming to maintain and store a database and some prefer leaving it to others this is where Mabrook interferes!

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